Boston Proper is a 30-year-old women’s apparel brand, now operating as an online-only business with about $90M in annual revenue. The brand serves women 40+ who want bold, vibrant collections that let them stand out and express confidence.

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For most of its history, Boston Proper operated on a catalog-first business model, planning assortments one drop at a time with little visibility beyond that season’s launch. Without a holistic view of the business, teams worked in siloed spreadsheets, making it difficult to track performance, align on financial targets, or adapt quickly when trends or supply chain realities shifted. Once plans were set, they often went untouched, leaving missed opportunities to chase winning products or mitigate underperformers.

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As part of a larger digital transformation, Boston Proper needed a planning tool that could modernize their processes, improve collaboration across teams, and replace the “set it and forget it” cycle with agile, data-driven decision-making.

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‍“We needed a tool that was more holistic and flexible, that could help us forge our own path instead of just repeating history. Toolio gave us that, and it’s already changed the way we work.” — Chad, VP of Merch Planning, Boston Proper

Emazing Group is a retail company operating two distinct apparel brands: iHeartRaves, a vibrant festival clothing line, and INTO THE AM, a fast-growing men's apparel brand with a significant presence on Amazon.

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Before adopting Toolio, Emazing relied heavily on Excel spreadsheets, which consumed significant time and limited their ability to scale effectively.

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Implementing Toolio revolutionized their inventory planning and merchandise management, saving considerable time, optimizing decision-making, and significantly reducing operational costs.

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As Alie McCaskill, VP of Merchandise, states, "Toolio has been a game changer for us, especially with reporting and reorder processes, helping us streamline and focus more on profitability and growth."

Needed is a leading nutrition brand specializing in scientifically-backed supplements designed for long-term health and wellness. Operating primarily as a subscription-based business, Needed’s success depends on precise inventory forecasting, effective cost management, and seamless collaboration between planning, finance, and marketing teams.

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Before implementing Toolio, Needed’s inventory and financial planning were largely managed through Excel, making it difficult to track margins, analyze cost trends, and quickly answer leadership questions about profitability shifts.

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Since adopting Toolio, Needed has achieved a significant increase in gross margins. By leveraging Toolio’s real-time SKU-level insights and scenario planning capabilities, the team can now quickly identify cost fluctuations, optimize procurement strategies, and ensure that every inventory decision supports margin improvement.

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“Toolio has been instrumental in helping us understand where our margin gains are coming from. When leadership asks why margins improved or dropped, we can instantly drill down by category and SKU to explain the shifts—something that used to take much longer when we were working in Excel.”

Magnolia, a leader in curated home goods and design, has transformed its inventory management with Toolio. By leveraging Toolio’s advanced planning capabilities, Magnolia has streamlined operations, reducing inventory planning time from 15 hours per week to 5 hours. This strategic shift enables the team to make agile, data-driven decisions, optimize stock levels, and improve financial performance. With features like demand forecasting and enhanced collaboration, Magnolia ensures its inventory strategy remains efficient and customer-centric.

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"Being able to see a forward forecast has been especially beneficial in reacting to sales trends and staying in stock on items that are overperforming." - Craig Smith, Senior Merchandise Planner

Stio is an outdoor lifestyle brand offering functional and versatile apparel, outerwear, and footwear. The company has evolved from a DTC eCommerce business into a multi-channel retailer, including eCommerce, retail, wholesale, outlet, corporate, and closeout. Over the past two years, Stio has doubled its brick-and-mortar presence, expanding to 10 stores, including two outlet locations.

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With the rapid growth of its business, Stio needed a more precise way to manage inventory flow and reduce inefficiencies in stock allocation. By implementing Toolio, Stio was able to cut end-of-season returns by 30%, significantly reducing costly send-backs to its warehouse. This shift to a demand-driven allocation strategy has not only minimized excess inventory handling but also improved sell-through, allowing Stio to keep the right products in the right stores at the right time.

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mnml is a contemporary fashion brand specializing in high-quality, minimalist streetwear. Before implementing Toolio, their inventory management relied heavily on Excel and Qlik View, making it difficult to optimize stock levels and react dynamically to demand shifts. The lack of real-time visibility led to excess inventory buildup, tying up working capital and limiting agility.

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Since adopting Toolio, mnml has achieved a 40% reduction in on-hand inventory, significantly improving cash flow while maintaining in-stock availability for key products. With more accurate demand forecasting and real-time insights, mnml has minimized overstock, reduced inefficiencies, and gained greater control over its inventory strategy.

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‍“I’ve been extremely happy with Toolio. The tool has made it much easier to visualize and act on our inventory data.” — Tyler Tasso, Planning Manager, mnml